Green Marketing, Part 4: Lead

Noble a cause as it is, being green has become a bit of a bandwagon.  As environmental issues continue to dominate the news, companies are jumping on, painting their logos green and shouting, “Me too!”

You could do that.  You could institute a recycling program or a carpooling program for employees and put out an ad that says how green you are.

But if you want to stand out and be a leader, go beyond what’s expected and look for new ways to be green.

If you sell electronics, run a promotion in which people can bring in their old TVs to be recycled or properly disposed of.  If you sell cabinets or appliances, go out of your way to work with contractors who minimize waste and use green building practices.

You could even institute a cell phone recycling program by offering to collect customers’ old cell phones and shipping to a recycling service like gazelle.com.

By taking some initiative, you can make it easy for your customers to be green by working with you.