Work in Progress

The digital, community-based marketing of today is hard.  It’s hard to develop something remarkable and innovative, that a targeted niche of customers will find, enjoy and tell their friends about.

The good part about that is the Internet has made it easier – and cheaper – to keep trying things until you find what works.  No need for expensive, time-consuming research and budget-draining ad production.

Your marketing is a perpetual work in progress.

It is in that spirit that I introduce this blog.  My old blog, www.Ideas2Chew.com, was a nice idea, but there was a disconnect from it and the Build Communications brand.  The old Build Communications Web site was stale and needed more dynamic content.

So I combined them.

Keep this in mind as you endeavor to build your brand.  There are so many exciting, new ways to do things, and little or no “right” or “wrong” ways to do it.  There is no reliable research or best practices.  There is only trying new things, tweaking, changing, revising, reworking, and fine-tuning until you find what works.

As for this blog, I sure hope you like it.  I hope you find some of the posts interesting and informative, maybe leave a comment or two, and even subscribe to the e-mail feed.  Just don’t be surprised if you notice changes over time.

It’s a work in progress.