Is your agency ripping you off?

Brett Duncan over at MarketingInProgress.com has a nice post about what to look for in a marketing agency. He has some good tips. Here is my favorite:

Next time an agency is pitching you on spending tens of thousands of dollars on a website, ask them why you shouldn’t just get a web designer and build a site on WordPress. If they fumble, then you just found a cheaper alternative.

True enough. Often agencies will push for an expensive Erector Set of a solution when a simple solution – like building a site on WordPress – is all that’s needed. So you should never be afraid to ask the tough questions.

But if you do hire a branding agency or consultant, keep in mind that you are paying good money for their expertise and advice.  It’s a common mistake for companies to not take the advice of their agencies, even after spending so much money to get their ideas.

That’s just a waste of money.

When your agency comes to you with recommendations or ideas, you should trust them as you would your lawyer or accountant.  They are experts, after all.

However, don’t trust them blindly.  If something doesn’t seem right, trust your instincts and voice your concerns.  It’s your brand and your company.  You deserve an explanation.

If your agency has your best interests in mind, they will give you a solid justification for their thinking.  They should be able to demonstrate the strategy behind their ideas and tell you how they will help you build your brand, increase your exposure and drive sales.