Getting a little slice of a big pie, or all of a small one

One of my favorite blogs is KBCulture. Author Leslie Clagett is extremely knowledgeable about the kitchen & bath category, and always has really cool products featured.

One she featured recently was a dramatic, black faucet from an Italian manufacturer (naturally). I lifted the image from Leslie’s blog. As you can see, it’s a visually stunning faucet.

But what caught my attention wasn’t so much the faucet, it was the comments. A commenter noted that since the handle was on the right-hand side of the faucet, it would be frustrating to use for about 13% of the population.

That got me to thinking. What if the faucet company catered exclusively to lefties? They would be heroes to some 39 million Americans. They would quickly generate more awareness and notoriety than they could ever hope to by designing just another fancy product like everyone else.

Sometimes the way to get noticed is not in your product, but who you sell it to.

Who are the “lefties” among your customer base? That smaller, under-served group who would give their undying loyalty to a product or service that figured out to meet their unique needs.

Targeting one of these groups could get you a good, solid following in no time.