Green Marketing Mistakes

EcoHome Magazine’s EcoWatch blog recently had a good post about the Top Three Marketing Mistakes of Green Businesses. It’s a helpful reminder with some good info.

Here’s an excerpt:

Since sustainability is a relatively new concept for the general public, it is defined in a multitude of ways. The mistake that green builders make is not communicating what green means to their company.

Indeed. If you’re going to market yourself as green, be sure you are honest and transparent about what that means. You don’t have to be perfect. Nobody is. But people will give you credit for trying.

And remember, don’t lose sight of your true colors, whether that’s green or something else.