Capabilities

This is the section where most marketing companies would list the various things they can do: advertising, PR, design, etc. A menu of sorts. In fact, this page used to have a list just like that.

But, we’ve decided that’s not very helpful. Just about any ad or PR agency can make that same list, so it doesn’t give you any insights into what we can do. And it’s just so…expected.

So instead, we’ll tell you what our real capabilities are.

• We will get to know you. Your business and your industry. We think we can be a more effective partner and advisor if we are as knowledgeable as possible about your people, your products, your competitors. We want to be experts in your field. We want to love your business as much as you do.
• We will give you stuff for free. Of course, we want to make money and we will charge you a fair fee for our services. But we want you to be successful, so you don’t need to worry about the meter running if you want to call and bounce around some ideas.
• We will try to challenge you. We’ll do what you ask us to, but we will also propose ideas that might be a bit out of your comfort zone. Ideas we think will take your brand to the next level. You don’t have to implement them, but we would be remiss if we didn’t at least suggest them.
• We will connect you. We know a few people, and our network is growing. We don’t see the value in keeping it to ourselves. If we feel there is there is someone you should know, we’ll introduce you.