Okay, Mad Men is in its fourth season, and I have yet to comment on it, or use it in any commentary. That’s mainly because it takes place some 50 years ago, before my parents were even married. The marketing landscape has changed drastically since then. But there was a scene in this week’s (August [...]

Advertising, in its conventional form, is becoming less and less effective as a means of attracting new business. There are still plenty of cases where advertising works, particularly when there is a compelling product with benefits that can be demonstrated visually quickly. But for many businesses, whose products or services don’t immediately evoke an “I [...]

If you’re looking for another blog post of most- and least-favorite Super Bowl ads, you won’t find it here. Though I will say that anything with Betty White is a winner in my book. Super Bowl ads have become a joke, and not in a good way. The stories are about the ads themselves, not [...]

The second in my series of New Year’s Resolutions for your brand… Resolution #2: Get Organized Perhaps it’s no coincidence that on the heels of the chaotic Christmas season, people want to get organized.  They’ve acquired a lot of stuff in the last 12 months, and they want to purge what they don’t need, and [...]

It’s that time of year again. Time to look ahead to the new year and makes promises to yourself about how to change your life for the better. Or in this case, change your brand for the better. So here is the first of three ideas: Resolution #1: Quit Bad Habits Aside from losing weight, [...]