If you’re looking for another blog post of most- and least-favorite Super Bowl ads, you won’t find it here. Though I will say that anything with Betty White is a winner in my book.
Super Bowl ads have become a joke, and not in a good way. The stories are about the ads themselves, not the [...]
The second in my series of New Year’s Resolutions for your brand…
Resolution #2: Get Organized
Perhaps it’s no coincidence that on the heels of the chaotic Christmas season, people want to get organized. They’ve acquired a lot of stuff in the last 12 months, and they want to purge what they don’t need, and organize what [...]
It’s that time of year again. Time to look ahead to the new year and makes promises to yourself about how to change your life for the better. Or in this case, change your brand for the better.
So here is the first of three ideas:
Resolution #1: Quit Bad Habits
Aside from losing weight, quitting smoking, drinking [...]
Among online retailers, Zappos is surely royalty. The company simply understand how to position its brand online. But they also know how to generate awareness and excitement about their brand through traditional means, as shown by their relationship with TLC’s What Not To Wear.
But on a recent visit to the Nashville airport, I learned they’re [...]
Brett Duncan over at MarketingInProgress.com has a nice post about what to look for in a marketing agency. He has some good tips. Here is my favorite:
Next time an agency is pitching you on spending tens of thousands of dollars on a website, ask them why you shouldn’t just get a web designer and build [...]
