Admit it.  You’ve seen the ads, and you can’t turn them off.  Happy people, and warm and cozy while reading a book, watching TV or even at a ball game (!). I’m of course referring to The Snuggie.  The product that has broken out of the realm of the late-night info-mercial and become an icon. (Don’t you love [...]

It may be inappropriate to quote the Bible to make a point about marketing, but here goes… What has been will be again, what has been done will be done again; there is nothing new under the sun. Ecclesiastes 1:9-14 Still here.  No lightning strikes. I don’t completely agree with this quote.  Certainly there are things happening [...]

There are some unmistakable signs that the holiday season is upon us.  The days get shorter, the air a bit cooler (for those of us living in the North), and the stores display Christmas decorations, although lately that’s been starting around Labor Day. And there’s one more that anyone who watches TV will recognize.  No, [...]

My column in this month’s issue of Retail Observer is about investing in your brand during a tough economy.  Some will dismiss it as self-serving advice from a marketing guy, and to a certain extent, it is.  But it is sound advice, as others would agree.  And who would you prefer marketing advice from?  An accountant?  Do you get golf tips [...]

Advertising ain’t what it used to be.  There’s so much of it, and so little of it is relevant to the viewer, so it’s easy to tune it out.  Not only that, wherever there’s advertising, there’s more advertising, so it’s outrageously expensive to match, let alone beat, your competition. Unless you advertise where there is no competition.  There [...]