In my last post, I said I would discuss some of the key elements of Branding. Here they are, in order:
First, the Customer.
In many cases, the customer is the brand. That is, when you are designing your product, it should be with a specific target customer in mind. What unfulfilled need do they have? What [...]

EcoHome Magazine’s EcoWatch blog recently had a good post about the Top Three Marketing Mistakes of Green Businesses. It’s a helpful reminder with some good info.
Here’s an excerpt:
Since sustainability is a relatively new concept for the general public, it is defined in a multitude of ways. The mistake that green builders make is not communicating [...]

Several marketing pundits have been writing lately about the death of branding. Geoffrey James of the Sales Machine blog at BNet declared Branding to be dead and that the only thing that mattered was product quality.
It seems as though Mr. James is like John Cleese in this excerpt of “Monty Python and the Holy Grail,” [...]

From the “It’s All Just Marketing” department…
Last summer, my wife and I were having trouble getting our three-year-old son to take an afternoon nap on days when he was home. He took them at daycare, probably because all the other kids did. But on weekends and other days he was home, we couldn’t get him [...]

The second in my series of New Year’s Resolutions for your brand…
Resolution #2: Get Organized
Perhaps it’s no coincidence that on the heels of the chaotic Christmas season, people want to get organized.  They’ve acquired a lot of stuff in the last 12 months, and they want to purge what they don’t need, and organize what [...]