A few months ago, I witnessed the death of a brand.  Actually it was the final breaths of a brand that started dying about nine years before. The brand I’m referring to was Midwest Airlines.  If you don’t live in the Midwest, you’re probably not familiar.  In its heyday from the mid 80s to the [...]

In my last post, I said I would discuss some of the key elements of Branding. Here they are, in order: First, the Customer. In many cases, the customer is the brand. That is, when you are designing your product, it should be with a specific target customer in mind. What unfulfilled need do they [...]

EcoHome Magazine’s EcoWatch blog recently had a good post about the Top Three Marketing Mistakes of Green Businesses. It’s a helpful reminder with some good info. Here’s an excerpt: Since sustainability is a relatively new concept for the general public, it is defined in a multitude of ways. The mistake that green builders make is [...]

Several marketing pundits have been writing lately about the death of branding. Geoffrey James of the Sales Machine blog at BNet declared Branding to be dead and that the only thing that mattered was product quality. It seems as though Mr. James is like John Cleese in this excerpt of “Monty Python and the Holy [...]

From the “It’s All Just Marketing” department… Last summer, my wife and I were having trouble getting our three-year-old son to take an afternoon nap on days when he was home. He took them at daycare, probably because all the other kids did. But on weekends and other days he was home, we couldn’t get [...]