The second in my series of New Year’s Resolutions for your brand… Resolution #2: Get Organized Perhaps it’s no coincidence that on the heels of the chaotic Christmas season, people want to get organized.  They’ve acquired a lot of stuff in the last 12 months, and they want to purge what they don’t need, and [...]

It’s that time of year again. Time to look ahead to the new year and makes promises to yourself about how to change your life for the better. Or in this case, change your brand for the better. So here is the first of three ideas: Resolution #1: Quit Bad Habits Aside from losing weight, [...]

Not long ago, I posted about focusing a brand on a single positioning and targeting that specific customer segment that defines your brand.  To bring the story home, I compared it to playing darts. Not sure if the analogy worked. Blogger Brett Duncan has a recent post that takes a decidedly more direct approach. He [...]

When you’re thinking of a name for a new product or a company, what is the process you go through? It can be a tough process, and there are many ways to go. There’s the combo-word approach, where you take two descriptive words and cram them together to make a new one. Examples: Nabsico, Conoco, [...]

Noble a cause as it is, being green has become a bit of a bandwagon.  As environmental issues continue to dominate the news, companies are jumping on, painting their logos green and shouting, “Me too!” You could do that.  You could institute a recycling program or a carpooling program for employees and put out an [...]