The Builders’ Show is just a week away, and if you’re exhibiting at the show, you probably have some reservations about how much you’ll get out of it.
The building industry has suffered more than its share during this recession, and as a result, fewer builders and contractors are spending the time and money to travel [...]

The second in my series of New Year’s Resolutions for your brand…
Resolution #2: Get Organized
Perhaps it’s no coincidence that on the heels of the chaotic Christmas season, people want to get organized.  They’ve acquired a lot of stuff in the last 12 months, and they want to purge what they don’t need, and organize what [...]

It’s that time of year again. Time to look ahead to the new year and makes promises to yourself about how to change your life for the better. Or in this case, change your brand for the better.
So here is the first of three ideas:
Resolution #1: Quit Bad Habits
Aside from losing weight, quitting smoking, drinking [...]

At the risk of making a painfully obvious observation, the media landscape is changing dramatically. It’s no different in the building & remodeling world, as trade magazines are cutting their staffs in an effort to stay profitable, or at least to ride out the current 7-point Richter Scale shake-up they are enduring.
As a result, many [...]

A few days ago, I was out shoveling the driveway after another Wisconsin snowstorm when I was approached by a door-to-door salesman. The poor guy, walking around in freezing temperatures, was trying to “sell” free carpet cleaning services. When I said I wasn’t interested (we have hardwood floors), he asked me to fill out a form [...]