Okay, Mad Men is in its fourth season, and I have yet to comment on it, or use it in any commentary. That’s mainly because it takes place some 50 years ago, before my parents were even married. The marketing landscape has changed drastically since then. But there was a scene in this week’s (August [...]

I was just at the Pacific Coast Builders’ Conference in San Francisco. Though this was only my second visit, PCBC has always been one of my favorite shows. The laid-back vibe, the downtown San Francisco locale. It’s just so much more, well, West Coast than a show in Las Vegas or Orlando or Atlanta or [...]

Thanks to yesterday’s Linchpin Meetup in Milwaukee, I now have an autographed Seth Godin trading card on my desk. It stares at me, asking, “What would Seth Godin do?” So that’s my daily inspiration to not let the Lizard Brain win. To focus on the important work of being original, taking risks, leading. It doesn’t always [...]

The Builders’ Show is just a week away, and if you’re exhibiting at the show, you probably have some reservations about how much you’ll get out of it. The building industry has suffered more than its share during this recession, and as a result, fewer builders and contractors are spending the time and money to [...]

The second in my series of New Year’s Resolutions for your brand… Resolution #2: Get Organized Perhaps it’s no coincidence that on the heels of the chaotic Christmas season, people want to get organized.  They’ve acquired a lot of stuff in the last 12 months, and they want to purge what they don’t need, and [...]