It’s that time of year again. Time to look ahead to the new year and makes promises to yourself about how to change your life for the better. Or in this case, change your brand for the better. So here is the first of three ideas: Resolution #1: Quit Bad Habits Aside from losing weight, [...]

At the risk of making a painfully obvious observation, the media landscape is changing dramatically. It’s no different in the building & remodeling world, as trade magazines are cutting their staffs in an effort to stay profitable, or at least to ride out the current 7-point Richter Scale shake-up they are enduring. As a result, [...]

A few days ago, I was out shoveling the driveway after another Wisconsin snowstorm when I was approached by a door-to-door salesman. The poor guy, walking around in freezing temperatures, was trying to “sell” free carpet cleaning services. When I said I wasn’t interested (we have hardwood floors), he asked me to fill out a form [...]

As I write this, it’s the Sunday after Thanksgiving. The end of a long weekend for most people, myself included. But the notion of taking that time off is something of a fallacy if you operate a blog or are otherwise in the business of capturing people’s attention online. This was driven home to me [...]

Not long ago, I was talking to a potential client, a company whose business I really wanted. I had, a few days before, sent him a proposal with some ideas for a branding and PR program. The conversation started out with some small talk about the weather or whatever. He lives in Florida, I in [...]