The second in my series of New Year’s Resolutions for your brand… Resolution #2: Get Organized Perhaps it’s no coincidence that on the heels of the chaotic Christmas season, people want to get organized.  They’ve acquired a lot of stuff in the last 12 months, and they want to purge what they don’t need, and [...]

At the risk of making a painfully obvious observation, the media landscape is changing dramatically. It’s no different in the building & remodeling world, as trade magazines are cutting their staffs in an effort to stay profitable, or at least to ride out the current 7-point Richter Scale shake-up they are enduring. As a result, [...]

I’m all for creativity, but sometimes it’s too much. Sometimes a simple picture or design accompanied by compelling copy does the trick better than a flashy design. This is especially true in e-mail marketing. I get several marketing e-mails – both out of professional and personal interest. The e-mails are from companies that know how to market [...]

I’m all for creativity, but sometimes it’s too much. Sometimes a simple picture or design accompanied by compelling copy does the trick better than a flashy design.  This is especially true in e-mail marketing. I get several marketing e-mails – both out of professional and personal interest.  The e-mails are from companies that know how to market [...]