Okay, Mad Men is in its fourth season, and I have yet to comment on it, or use it in any commentary. That’s mainly because it takes place some 50 years ago, before my parents were even married. The marketing landscape has changed drastically since then. But there was a scene in this week’s (August [...]

EcoHome Magazine’s EcoWatch blog recently had a good post about the Top Three Marketing Mistakes of Green Businesses. It’s a helpful reminder with some good info. Here’s an excerpt: Since sustainability is a relatively new concept for the general public, it is defined in a multitude of ways. The mistake that green builders make is [...]

One of my favorite blogs is KBCulture. Author Leslie Clagett is extremely knowledgeable about the kitchen & bath category, and always has really cool products featured. One she featured recently was a dramatic, black faucet from an Italian manufacturer (naturally). I lifted the image from Leslie’s blog. As you can see, it’s a visually stunning [...]

The Builders’ Show is just a week away, and if you’re exhibiting at the show, you probably have some reservations about how much you’ll get out of it. The building industry has suffered more than its share during this recession, and as a result, fewer builders and contractors are spending the time and money to [...]

The second in my series of New Year’s Resolutions for your brand… Resolution #2: Get Organized Perhaps it’s no coincidence that on the heels of the chaotic Christmas season, people want to get organized.  They’ve acquired a lot of stuff in the last 12 months, and they want to purge what they don’t need, and [...]