It’s that time of year again. Time to look ahead to the new year and makes promises to yourself about how to change your life for the better. Or in this case, change your brand for the better. So here is the first of three ideas: Resolution #1: Quit Bad Habits Aside from losing weight, [...]

A few days ago, I was out shoveling the driveway after another Wisconsin snowstorm when I was approached by a door-to-door salesman. The poor guy, walking around in freezing temperatures, was trying to “sell” free carpet cleaning services. When I said I wasn’t interested (we have hardwood floors), he asked me to fill out a form [...]

Not long ago, I posted about focusing a brand on a single positioning and targeting that specific customer segment that defines your brand.  To bring the story home, I compared it to playing darts. Not sure if the analogy worked. Blogger Brett Duncan has a recent post that takes a decidedly more direct approach. He [...]

Not long ago, Cincinnati Bengals wide receiver Chad Ochocinco, a master of self-promotion, unveiled his own iPhone app. The app allows fans to track his stats, see photos, and do a few other things. Is this just the action of a self-centered sports star? Or is it a sign of things to come? As apps [...]

Moneywatch just came out with a story about the top five renovations homeowners can make for relatively low cost. It’s nothing terribly unexpected, but it’s a helpful list of things consumers can do to maximize their remodeling dollar. As a building or remodeling contractor, or as a manufacturer or provider of products or services for [...]