Are you a manufacturer or marketer of kitchen & bath products? Do you have a cool, new product that you think deserves some recognition? Are you tired of the expensive, arduous task of entering the many product design awards and competitions?
If you answered yes to the first two questions, and even if you answered no [...]

The Builders’ Show is just a week away, and if you’re exhibiting at the show, you probably have some reservations about how much you’ll get out of it.
The building industry has suffered more than its share during this recession, and as a result, fewer builders and contractors are spending the time and money to travel [...]

The second in my series of New Year’s Resolutions for your brand…
Resolution #2: Get Organized
Perhaps it’s no coincidence that on the heels of the chaotic Christmas season, people want to get organized.  They’ve acquired a lot of stuff in the last 12 months, and they want to purge what they don’t need, and organize what [...]

It’s that time of year again. Time to look ahead to the new year and makes promises to yourself about how to change your life for the better. Or in this case, change your brand for the better.
So here is the first of three ideas:
Resolution #1: Quit Bad Habits
Aside from losing weight, quitting smoking, drinking [...]

Want some advice? Never let your lawyers do anything that affects your brand.
Hansen Beverage, who markets Monster Energy Drink, has ordered tiny Rock Art Brewery, Morrisville, Vt., to cease and desist from selling its “Vermonster” brand of beer.  They claim the name “Vermonster” will confuse consumers with the Monster energy drink.
Much has been said about the [...]