Okay, Mad Men is in its fourth season, and I have yet to comment on it, or use it in any commentary. That’s mainly because it takes place some 50 years ago, before my parents were even married. The marketing landscape has changed drastically since then. But there was a scene in this week’s (August [...]

Ah the press release: the age-old staple of the public relations industry.  Some would say the press release has outlived its usefulness.  I disagree.  I think they still can be a very useful tool. They do, however, need to be updated.  The media landscape has changed dramatically, and the press release needs to change with [...]

Are you a manufacturer or marketer of kitchen & bath products? Do you have a cool, new product that you think deserves some recognition? Are you tired of the expensive, arduous task of entering the many product design awards and competitions? If you answered yes to the first two questions, and even if you answered [...]

The Builders’ Show is just a week away, and if you’re exhibiting at the show, you probably have some reservations about how much you’ll get out of it. The building industry has suffered more than its share during this recession, and as a result, fewer builders and contractors are spending the time and money to [...]

The second in my series of New Year’s Resolutions for your brand… Resolution #2: Get Organized Perhaps it’s no coincidence that on the heels of the chaotic Christmas season, people want to get organized.  They’ve acquired a lot of stuff in the last 12 months, and they want to purge what they don’t need, and [...]