It’s that time of year again. Time to look ahead to the new year and makes promises to yourself about how to change your life for the better. Or in this case, change your brand for the better. So here is the first of three ideas: Resolution #1: Quit Bad Habits Aside from losing weight, [...]

Want some advice? Never let your lawyers do anything that affects your brand. Hansen Beverage, who markets Monster Energy Drink, has ordered tiny Rock Art Brewery, Morrisville, Vt., to cease and desist from selling its “Vermonster” brand of beer.  They claim the name “Vermonster” will confuse consumers with the Monster energy drink. Much has been said [...]

Moneywatch just came out with a story about the top five renovations homeowners can make for relatively low cost. It’s nothing terribly unexpected, but it’s a helpful list of things consumers can do to maximize their remodeling dollar. As a building or remodeling contractor, or as a manufacturer or provider of products or services for [...]

In my college days I used to play a fair amount of darts at the bars near my school. Cricket, mostly. The object of cricket is to hit numbers 15 through 20, and the bull’s eye three times each, after which you can begin scoring on your opponent, or prevent him scoring on you. I [...]

Do: Include high-resolution, professional photography Do Not: Send thumbnails, snapshots or color copies Photography might be the most crucial element of your press kit.  Good images can get your product featured inside a magazine, but high-quality, professional photographs can land you on the cover. Of course, good photography is expensive, so you’ll want to choose [...]