Continuing our discussion about press kits… Do: Keep your press kits simple and easy to use Do Not: Get too cute with fancy designs or packaging When developing your press kit, it’s important to remember that it is first and foremost a reference tool.  It will sit in an editor’s file drawer for up to [...]

In this age of digital this and social networking that, the lowly press kit remains as one of the most useful tools for generating publicity.  Having a good, well-thought-out press kit can mean the difference between being featured and being forgotten. Like with anything else, there are good ways to do press kits, and there [...]

Noble a cause as it is, being green has become a bit of a bandwagon.  As environmental issues continue to dominate the news, companies are jumping on, painting their logos green and shouting, “Me too!” You could do that.  You could institute a recycling program or a carpooling program for employees and put out an [...]

In your haste to market your company’s green-ness, make sure you don’t get ahead of yourself. Make sure you have an established set of policies and procedures regarding your environmental action.  Once you have your program in place and it’s followed by all your employees, then you can promote it. If you start marketing your [...]

The Green Revolution contains a trap for marketers. Environmental responsibility is undeniably a good thing.  Too often companies engage in green marketing because they think that’s what customers want.  But just because environmental awareness and action is the right thing to do doesn’t mean it should be a big part of a company’s marketing. If [...]