I was listening to a local radio talk show the other day when the host was talking about a school board considering banning teachers from becoming “friends” with students on Facebook.
The issue was that this kind of thing could lead to inappropriate or worse interactions between students and teachers. Furthermore, the host was lamenting the [...]

The Builders’ Show is just a week away, and if you’re exhibiting at the show, you probably have some reservations about how much you’ll get out of it.
The building industry has suffered more than its share during this recession, and as a result, fewer builders and contractors are spending the time and money to travel [...]

The second in my series of New Year’s Resolutions for your brand…
Resolution #2: Get Organized
Perhaps it’s no coincidence that on the heels of the chaotic Christmas season, people want to get organized.  They’ve acquired a lot of stuff in the last 12 months, and they want to purge what they don’t need, and organize what [...]

It’s that time of year again. Time to look ahead to the new year and makes promises to yourself about how to change your life for the better. Or in this case, change your brand for the better.
So here is the first of three ideas:
Resolution #1: Quit Bad Habits
Aside from losing weight, quitting smoking, drinking [...]

Not long ago, Cincinnati Bengals wide receiver Chad Ochocinco, a master of self-promotion, unveiled his own iPhone app. The app allows fans to track his stats, see photos, and do a few other things.
Is this just the action of a self-centered sports star? Or is it a sign of things to come? As apps become [...]