Okay, Mad Men is in its fourth season, and I have yet to comment on it, or use it in any commentary. That’s mainly because it takes place some 50 years ago, before my parents were even married. The marketing landscape has changed drastically since then. But there was a scene in this week’s (August [...]

Advertising, in its conventional form, is becoming less and less effective as a means of attracting new business. There are still plenty of cases where advertising works, particularly when there is a compelling product with benefits that can be demonstrated visually quickly. But for many businesses, whose products or services don’t immediately evoke an “I [...]

I recently read a book called The Man Who Loved Only Numbers, about the life and work of mathematician Paul Erdos. It’s a fascinating (if somewhat dry) book about genius and the search for mathematical truth. One passage described how mathematicians do their work, usually with no practical purpose in mind. They spend all their [...]

I was listening to a local radio talk show the other day when the host was talking about a school board considering banning teachers from becoming “friends” with students on Facebook. The issue was that this kind of thing could lead to inappropriate or worse interactions between students and teachers. Furthermore, the host was lamenting [...]

The Builders’ Show is just a week away, and if you’re exhibiting at the show, you probably have some reservations about how much you’ll get out of it. The building industry has suffered more than its share during this recession, and as a result, fewer builders and contractors are spending the time and money to [...]