The second in my series of New Year’s Resolutions for your brand… Resolution #2: Get Organized Perhaps it’s no coincidence that on the heels of the chaotic Christmas season, people want to get organized.  They’ve acquired a lot of stuff in the last 12 months, and they want to purge what they don’t need, and [...]

It’s that time of year again. Time to look ahead to the new year and makes promises to yourself about how to change your life for the better. Or in this case, change your brand for the better. So here is the first of three ideas: Resolution #1: Quit Bad Habits Aside from losing weight, [...]

Not long ago, Cincinnati Bengals wide receiver Chad Ochocinco, a master of self-promotion, unveiled his own iPhone app. The app allows fans to track his stats, see photos, and do a few other things. Is this just the action of a self-centered sports star? Or is it a sign of things to come? As apps [...]

Want some advice? Never let your lawyers do anything that affects your brand. Hansen Beverage, who markets Monster Energy Drink, has ordered tiny Rock Art Brewery, Morrisville, Vt., to cease and desist from selling its “Vermonster” brand of beer.  They claim the name “Vermonster” will confuse consumers with the Monster energy drink. Much has been said [...]

Moneywatch just came out with a story about the top five renovations homeowners can make for relatively low cost. It’s nothing terribly unexpected, but it’s a helpful list of things consumers can do to maximize their remodeling dollar. As a building or remodeling contractor, or as a manufacturer or provider of products or services for [...]