Advertising, in its conventional form, is becoming less and less effective as a means of attracting new business. There are still plenty of cases where advertising works, particularly when there is a compelling product with benefits that can be demonstrated visually quickly. But for many businesses, whose products or services don’t immediately evoke an “I [...]

Among online retailers, Zappos is surely royalty. The company simply understand how to position its brand online. But they also know how to generate awareness and excitement about their brand through traditional means, as shown by their relationship with TLC’s What Not To Wear. But on a recent visit to the Nashville airport, I learned [...]

There are some unmistakable signs that the holiday season is upon us.  The days get shorter, the air a bit cooler (for those of us living in the North), and the stores display Christmas decorations, although lately that’s been starting around Labor Day. And there’s one more that anyone who watches TV will recognize.  No, [...]

Advertising ain’t what it used to be.  There’s so much of it, and so little of it is relevant to the viewer, so it’s easy to tune it out.  Not only that, wherever there’s advertising, there’s more advertising, so it’s outrageously expensive to match, let alone beat, your competition. Unless you advertise where there is no competition.  There [...]