From a marketing perspective, I think my current most-admired airline is Airtran. Maybe that’s because JetBlue doesn’t visit my little enclave, but whatever. It’s not like it’s a big award. They seem to do a lot of things right (again, from a marketing standpoint). But on a recent flight, I noticed a missed opportunity. Sitting at a [...]

I’m all for creativity, but sometimes it’s too much. Sometimes a simple picture or design accompanied by compelling copy does the trick better than a flashy design. This is especially true in e-mail marketing. I get several marketing e-mails – both out of professional and personal interest. The e-mails are from companies that know how to market [...]

A while back, I wrote about asymmetric advertising, or advertising in “media” where there are few, if any competing messages.  The idea is to reach potential customers in unexpected places, creating a captive audience. On a flight to Atlanta recently, I saw a great example of “my” principle in action.  Vitamin Water was the sponsor of [...]