Here are some snippets:

So, here are some reasons why you should dive into the world of Social Media:

• You’re curious. I didn’t know what Twitter was or how it could help me until I started using it.
• It’s a great idea-generator. You never know when your next great idea will hit you, but spending a few minutes a day on Twitter could spark something.
• Get some perspective. You have the chance to see the world through many other people’s eyes – including your customers’.  Having that perspective can be invaluable.

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There are many more reasons to participate in Social Media.  But what about the reasons you shouldn’t?  Here they are:

• You want someone to do it for you. Forming connections with people and representing your personal and professional brand is something you have to do yourself.  If you can’t commit the time, don’t bother.
• You want to use it to “advertise”. Social Media is not conventional media, so using it to do conventional marketing just won’t work.
• You want to do it just to do it. It’s fine if you want jump in and test the waters, but don’t spend significant dollars on your Social Media presence until you have goals and a strategy for meeting them.

Read the whole thing. What did I miss?

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