Do: Include high-resolution, professional photography
Do Not: Send thumbnails, snapshots or color copies
Photography might be the most crucial element of your press kit.  Good images can get your product featured inside a magazine, but high-quality, professional photographs can land you on the cover.
Of course, good photography is expensive, so you’ll want to choose which products you [...]

Continuing our discussion about press kits…
Do: Keep your press kits simple and easy to use
Do Not: Get too cute with fancy designs or packaging
When developing your press kit, it’s important to remember that it is first and foremost a reference tool.  It will sit in an editor’s file drawer for up to a year, and [...]

In this age of digital this and social networking that, the lowly press kit remains as one of the most useful tools for generating publicity.  Having a good, well-thought-out press kit can mean the difference between being featured and being forgotten.
Like with anything else, there are good ways to do press kits, and there are [...]