Posted in September 30, 2009 ¬ 8:00 amh.Chris Thiede
Do: Include high-resolution, professional photography
Do Not: Send thumbnails, snapshots or color copies
Photography might be the most crucial element of your press kit. Good images can get your product featured inside a magazine, but high-quality, professional photographs can land you on the cover.
Of course, good photography is expensive, so you’ll want to choose which products you [...]
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Posted in September 29, 2009 ¬ 8:00 amh.Chris Thiede
Continuing our discussion about press kits…
Do: Keep your press kits simple and easy to use
Do Not: Get too cute with fancy designs or packaging
When developing your press kit, it’s important to remember that it is first and foremost a reference tool. It will sit in an editor’s file drawer for up to a year, and [...]
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Posted in September 28, 2009 ¬ 8:00 amh.Chris Thiede
In this age of digital this and social networking that, the lowly press kit remains as one of the most useful tools for generating publicity. Having a good, well-thought-out press kit can mean the difference between being featured and being forgotten.
Like with anything else, there are good ways to do press kits, and there are [...]
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