Another way lawyers can ruin your brand
Want some advice? Never let your lawyers do anything that affects your brand. Hansen Beverage, who markets Monster Energy Drink, has ordered tiny Rock Art Brewery, Morrisville, Vt., to cease and desist from selling its “Vermonster” brand of beer. They claim the name “Vermonster” will confuse consumers with the Monster energy drink. Much has been said [...]
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