I was listening to a local radio talk show the other day when the host was talking about a school board considering banning teachers from becoming “friends” with students on Facebook. The issue was that this kind of thing could lead to inappropriate or worse interactions between students and teachers. Furthermore, the host was lamenting [...]

My latest column for The Retail Observer is out.  It’s about Social Media, why you should incorporate it into your marketing, and why you shouldn’t. Here are some snippets: So, here are some reasons why you should dive into the world of Social Media: You’re curious. I didn’t know what Twitter was or how it [...]

The digital, community-based marketing of today is hard.  It’s hard to develop something remarkable and innovative, that a targeted niche of customers will find, enjoy and tell their friends about. The good part about that is the Internet has made it easier – and cheaper – to keep trying things until you find what works.  [...]