My latest column for The Retail Observer is out.  It’s about Social Media, why you should incorporate it into your marketing, and why you shouldn’t. Here are some snippets: So, here are some reasons why you should dive into the world of Social Media: You’re curious. I didn’t know what Twitter was or how it [...]

Despite its popularity, Twitter remains a conundrum to many companies. Many complain they don’t understand it. They don’t know how this silly site where people share the minutiae of their lives can help them build their brands. The answer is simple. Be creative. Take advantage of opportunities that present themselves. An excellent example of Twitter marketing is happening right now [...]