Posts Tagged ‘Wisconsin Tourism’

Criticize an ad campaign like you mean it

This week, Wisconsin Governor Jim Doyle announced the state’s new marketing campaign/slogan/logo: “Wisconsin: Live like you mean it!” As is customary when these things are announced, the tagline was met with widespread criticism. The announcement set in motion the usual chorus of radio hosts and callers opining how bad the tagline is and how they could come [...]

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